The automobile as experience device and as a platform for experiences that appeal to all the senses: The vision behind the Audi grandsphere concept¹ took shape at the Audi Design Center in Ingolstadt – making it the ideal place to present the concept car to the public via livestream in a digital world premiere. Witness here once again how Hildegard Wortmann, member of the AUDI AG board of management, Henrik Wenders, head of the AUDI AG brand, Marc Lichte, head of AUDI AG design, and Dr. Christiane Zorn, head of AUDI AG product marketing, officially unveil the Audi grandsphere concept¹.