In 1982, Saudi International Travel Agency recognized developing trends in the tourism market and created the Saudi International Travel Agency program. This new concept offered the convenience of complete travel and accommodations services for business, leisure or recreational purposes through complete, prearranged packages that included airfare, the upscale accommodations appreciated by our clientele and additional elements as desired upon arrival, such as sightseeing tours and Transfer. This new way of marketing and delivering travel services enabled Saudi International Travel Agency to compete and succeed in the tourism sector as never before.