The Alifard company started its business as the largest producer of a wide variety of concentrates, juices, drinks and syrups in 1979 in Kaveh industrial city of Saveh. At the beginning of its activity, it produced various types of juices in different packagings, but with the expansion of the market, the production of carbonated juices (Sunich Cool) and Malt beverages (Sunich Malt) were also added to the producing line. The company is constantly adding to the diversity of its products according to customer’s need, taste and style. But always having high quality products is the top priority of Alifard’s activities.

The main reason for the success of Alifard brands in the competitive market is using high quality technologies and raw materials. This is the guarantee for its ever-successful product’s launch in each market. In 2017, Alifard’s company established another factory in Firozkooh based on it’s branding development strategy and with regards to the production of various products with different packagings. The Producing line of this factory was equipped by the most advanced machineries, so that the first “Nitro Hot Fill” line in the Middle East was exploited at this factory.